GourmetEase is a luxury cooking app designed for food enthusiasts looking to elevate their culinary skills through live cooking sessions, chef-inspired meals, and accessible meal prep tips.
Catering to users interested in enhancing their home cooking by learning from top chefs while offering simple and approachable meal prep techniques for daily use.
Competitor analysis and thorough research highlight a pocket in the food enthusiast's world!
Users report a lack of reliable and interactive sources to improve culinary skills.
Lack of in-person culinary assistance
Noticeable gap between entry-level cooking practices and expert-level culinary skills.
Entry-level cooks looking for inspiration and new techniques.
Foodies who are looking for a more interactive experience when cooking.
Busier Individuals who seek simpler meal prep.
30 Minute Instructional Demo based on cooking experience.
Simple Meal Prep recipes.
History & Background of the dish/ Highlight a skill or style of cooking.
Filter by: Cooking Skill, Cuisine, Protein, etc.
A high-fidelity prototype was developed and tested with a group of users. Key takeaways from the usability testing included:
Meal Prep Simplicity: Beginner cooks appreciated the simplicity of meal prep demonstrations, but requested more detailed breakdowns of the steps, such as equipment needs and timing.
Chef Discovery: Users wanted more information on chef backgrounds before attending their sessions, leading to the enhancement of the “Chef Spotlight” section.
What are we really working with?